Crescent Communities and Portman Holdings are both getting ready to start work this summer on uptown's first spec office towers since the recession. But online, the developers already have websites and videos set up to tout their two towers.
First, Crescent's Tryon Place: The website for this 27-story tower at South Tryon and Stonewall streets is slick and highly produced. It includes a video about place-making and mixed-use development that makes you want to cheer like the end of "Rocky."
The website includes more concrete information about Tryon Place and information about pre-leasing. The tower also has its own Twitter account, but has yet to send a tweet. Same for Pinterest.
(That's Tryon Place on the left there, the blue-green building. Note that 615 S. College does not appear in this rendering.)
Also, don't forget Crescent's plans for a Whole Foods and 440-unit apartment development on Stonewall, at Caldwell Street.
Over at Portman's 615 S. College, the website for the 370,000-square-foot office tower is also pretty slick, with plenty of pretty renderings and what appears to be a video shot by a drone (anyone see one hovering out their window?).
Views: 615 S College Street from PortmanHoldings on Vimeo.